Joy of Wine Company β Media Kit
Joy of Wine Company, LLC: Media Kit
π· About Us
Joy of Wine Company, LLC is an innovative digital publisher operating at the intersection of wine, technology, and lifestyle. We strategically leverage cutting-edge AI and expert-crafted content to serve distinct, high-value audiences. Our portfolio features two complementary brands:
- Joy of Wine Co. (joyofwine.co): Our B2B brand, providing advanced AI software and essential digital tools for wine trade compliance and operational efficiency.
- JoyArchivist.com (joyarchivist.com): Our B2C brand, offering poetic wine rituals, sensual lifestyle content, and curated experiences for discerning consumers.
This dual-brand approach ensures targeted value delivery, empowering businesses with precision tools and enriching individual lives through sensory exploration and ritual.
π Our Brands & Their Audiences
Joy of Wine Co. (B2B Focus)
Our B2B brand is dedicated to supporting the operational and technological needs of the wine and hospitality industries.
- Offerings: AI Sommelier (white-label SaaS), Vivino Shipping Tracker, Digital Training Guides, B2B Services & Licensing.
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Primary Audience:
- Wine Professionals: Wineries, vineyards, distributors, wine retailers (online & brick-and-mortar).
- Hospitality Sector: Restaurants, bars, hotels, sommeliers, beverage directors.
- Industry Consultants: Compliance specialists, wine educators, operational advisors.
- Key Needs Addressed: Compliance accuracy, operational efficiency, sales enhancement, staff education, customer experience personalization.
JoyArchivist.com (B2C Focus)
Our B2C brand cultivates a luxury lifestyle experience around wine, self-care, and tasteful sensuality, presented through the evocative persona of The JoyArchivist.
- Offerings: Poetic Pairing Guides, Digital Ritual Kits, Audio Rituals (leveraging ElevenLabs), Curated Lifestyle Goods, "The Cellar" premium content.
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Primary Audience:
- Conscious Creatives & Influencers: Individuals seeking elevated content for personal growth and sharing.
- Pleasure-Curious Consumers: Primarily women aged 30-55, interested in intimacy, self-care, and tasteful sensuality beyond mainstream portrayals.
- Sensory Explorers & Digital Ritualists: Individuals who value aesthetic, intentional, and immersive digital experiences.
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Key Demographics:
- Age: 28β55 (primarily Millennial & Gen X)
- Gender: Predominantly Female (75%), Male (20%), Non-binary (5%)
- Regions: USA (80%), Canada (10%), Global (UK, EU, Australia) (10%)
- Key Needs Addressed: Personal growth, emotional resonance, mindful indulgence, self-care, elevated sensory experiences, curated lifestyle content.
π Reach & Engagement (2025 Projections)
This section details the projected reach across both brands.
π― Strategic Focus & Partnerships
We welcome partnerships that align with the distinct value propositions of our brands.
Joy of Wine Co. (B2B) Focus Areas:
- Wine Industry Software & Solutions: POS systems, winery management platforms, compliance tools, inventory management.
- Business Efficiency Tools: SaaS platforms, analytics, marketing automation for B2B.
- Professional Development: Wine education organizations, industry associations.
JoyArchivist.com (B2C) Focus Areas:
- Wine & Spirits Retailers: Online wine shops, curated wine clubs.
- AI Productivity & Content Tools: Voice synthesis, content creation platforms.
- Intimacy & Sensory Wellness Brands: Guided sensuality platforms, self-care products, mindfulness apps.
- Luxury Lifestyle & Home Goods: Premium bath products, aesthetic home decor, high-end glassware.
ποΈ Featured Product & Content Types
For the Trade (Joy of Wine Co.):
- AI Sommelierβ’: Embedded AI-powered pairing engine with white-label and SaaS options.
- Vivino Shipping Tracker: Automated compliance and reporting tools for DTC wine shipments.
- Digital Training Guides: Professional development content for servers, retailers, and staff.
For the Consumer (JoyArchivist.com):
- Poetic Pairing Guides: Downloadable PDFs, interactive Notion templates for sensory exploration.
- Digital Ritual Kits: Themed wine + sensory bundles for personal indulgence.
- Substack Series: "Wine + Ritual Letters" and "The Cellar Dispatch" (premium content).
- Curated Lifestyle Goods: Dropshipped physical products complementing wine rituals.
π€ Collaboration & Partnership Opportunities
We are open to a variety of strategic collaborations tailored to each brand's audience.
Available Campaign Formats:
- Affiliate Partnerships: (CPA, Revenue Share, Hybrid models)
- Sponsored Content: (Dedicated drops, integrated placements within guides or articles)
- Co-Created Content: (Jointly developed guides, Reels, digital resources)
- Long-Term Brand Alignments: (Custom integrations, cross-promotion, strategic alliances)
π© Business & Contact Info
- Website: joyofwine.co (Main Company Site)
- B2B Inquiries: curator@joyofwine.co
- B2C/Partnerships (JoyArchivist): hello@joyofwine.co
- Founder: Christopher L. Anderson, MBA, CSW, WSET III
- Location: Virginia Beach, VA
- Company: Joy of Wine Company, LLC
- Phone: 573-569-9463
- Tax ID / VAT: Available upon request